Сергей Онищенко, специалист по Google AdsSergey Onishchenko
About

Sergey Onishchenko

Independent Google Ads specialist

I help businesses get not just traffic, but clear and predictable results from advertising: leads, sales and profit.

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Sergey Onishchenko, Google Ads specialist
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1,100 subscribersYouTube channel about Google Ads
In digital marketing
since 2014
In Google Ads
since 2017
Agency experience
ex Netpeak
Focus
ad profitability
Format
remote, clients from different countries
YouTube
about Google Ads and analytics

My path

Hi, my name is Sergey. I've been a Google Ads specialist since 2017 and in digital marketing since 2014.

  1. 2014

    Starting with SEO

    I started in SEO at the Netpeak agency as a Junior.

  2. Netpeak

    Up to Team Lead

    I worked my way up from Junior to Team Lead and realized PPC suits me better: here, results depend directly on the quality of analytics and the decisions made.

  3. 2017

    Independent specialist

    I moved into PPC and have worked as an independent Google Ads specialist ever since.

  4. Today

    Google Ads and analytics

    Projects from different niches with very different budgets. Main focus: Google Ads, analytics and improving ad profitability.

How I see advertising

I see advertising as a system that can be managed. I don't believe in "secret buttons" or big promises. I believe in data, tests and hypotheses.

I often see projects where nice numbers in reports (CTR, clicks, impressions) have nothing to do with what's really happening in the business. So I focus on what matters: leads, sales, customer acquisition cost, profitability.

No "random" changes: every decision is based on data or at least a logical hypothesis. I consider correct conversion tracking a must for proper work: without it, there's no way to know what really works.

I explain everything in plain language, without professional snobbery. Judging by client reviews, this is valued as much as the results themselves.

KeywordsEnabled
  • [leads]
  • [sales]
  • [customer cost]
  • [profitability]
  • [data]
  • [tests]
  • [hypotheses]
  • [correct conversions]
  • [plain language]
Match type: exact9 keywords
Negative keywordsAccount level
  • -secret buttons
  • -big promises
  • -random changes
  • -clicks for the report
  • -professional snobbery
Applied to all projects5 negative keywords

A bit about me

Sergey Onishchenko's video intro on YouTubeVideo introMeet me on YouTube
OdesaChișinău

Originally from Odesa, now living in Chișinău. I work remotely with businesses from different countries.

Family

Married, two kids.

~1400

chess rating

Rollerblading

I skate and learn tricks.

Poker

I play sometimes, for the logic and analysis, not for the money.

Sergey Onishchenko
Sergey OnishchenkoGoogle Ads specialist

If this approach resonates with you, get in touch

Tell me about your project and I'll tell you how I can help.

  • 9+ years in Google Ads
  • First consultation is free
  • I reply personally
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