Daily: budgets
I check that the money hasn't run out and the budget isn't overspent. Your ads won't stop on a Friday evening.
Google Ads management
Ongoing PPC management in Google Ads
Every day I watch your budget and search terms, every week I adjust bids based on cost per lead and message you on Telegram about what I changed. Your account and all data stay with you.
- 9+ years in Google Ads
- Weekly report on Telegram
- I reply personally
Management price
from $200per month
- Daily budget checks
- Search term cleanup and negative keywords
- Bids based on cost per lead
- Report: leads, cost, spend
My clients
I work with projects of all sizes, from local businesses to large companies, across niches with different levels of competition. Below are some of my clients' logos, more on the "Portfolio" page.
What I do with your ads, and when
For me, management is a schedule, not something done now and then.
Daily: search terms
I check which searches triggered your ads and add negative keywords to the campaigns where irrelevant searches showed up.
Daily: disapprovals
I fix disapproved ads and policy limitations the same day, before they eat into impressions.
Weekly: bids
I adjust bids by gender, age, device and region based on 30-day cost per lead: expensive segments down, cheap ones up.
Weekly: update
I send a short Telegram message: what I changed, why and what I expect from it.
Monthly: report and plan
Leads, cost per lead, spend and comparison with the previous month, plus what I'm testing next.
Management price
The price depends on project size: number of services advertised, languages, website type and ad budget.
Small project
For simple projects with a clear structure
$200per month
Service website or landing page: up to 3 advertised services, 1-2 languages, ad budget up to $500 per month.
- Daily budget checks
- Search term cleanup and negative keywords
- Bids based on cost per lead
- Weekly Telegram update
- Monthly report and plan
Medium project
The best fit for most projects
$250per month
Service website or small store: 4-8 advertised services, 2 languages, ad budget $500-2,000 per month.
- Everything in Small
- Ad tests for every service
- New campaigns based on demand
- Remarketing and audiences
- Lead quality review together with you
Large project
For online stores and large projects
$350+per month
Store with a product feed or multi-city advertising: 9+ advertised services, 2 or more languages, ad budget from $2,000 per month.
- Everything in Medium
- Shopping and Performance Max campaigns
- Campaigns by city and language
- E-commerce tracking and order value
- Report by product category and city
How to tell which tier you're in
An advertised service means a separate service or product group that gets its own ad campaign. For example, for a dental clinic that's implants, braces and cavity treatment; for a furniture store, sofas, beds and wardrobes.
The tier is set by the "heaviest" criterion. For example, a store with a feed of 1,000 products is a large project even if the ad budget is $400 per month. If you're not sure about your tier, message me and I'll figure it out during a free consultation.
Already running ads?Start with a free express audit: I'll review your account within 2 business days and send a prioritized list of issues.
Get an express audit
What changes for you
You stop guessing whether your ads work: you see the cost per lead and know what was done to your ads this week.
Discuss your project First consultation is freeDrops don't go unnoticed
If leads drop, I notice before you do and tell you what happened and what I'm doing about it.
Cost per lead under control
Bids move based on cost per lead, not gut feeling, so expensive segments don't eat your budget.
No budget wasted on junk
Irrelevant searches are cut out daily, not once a month after the money is already spent.
Your ads don't stop
Budget ran out, an ad got disapproved, a payment failed: I find out the same day.
Full transparency
The account is yours, you have access, and Telegram shows the history of every change.
Clear room to grow
The monthly plan shows what I'm testing next and how much budget it needs.
Why working with me is stress-free
Six rules that don't depend on your niche or budget.
I do the work myself
I run the account myself, not a junior specialist. You message me and I reply, usually within one business day.
9+ years in Google Ads
Former Team Lead at Netpeak, working independently since 2017. I currently manage over $50K in client ad budgets per month.
I count leads, not clicks
First I check that conversions are tracked correctly. Without that, any optimization is done blind.
Analytics included
GTM, GA4 and Google Ads conversions are included in management, no extra charge.
The account stays yours
I work in your Google Ads account. If we stop working together, all campaigns and data stay with you.
Honest about budget
If your budget is under $300-500 per month, I'll tell you a one-time setup is a better deal than management.
Process
Six steps from a free audit to working on a schedule.
- Step 1
Express audit
Free, within 2 business days I review your account, analytics and website.
- Step 2
We agree on terms
I name the project tier and price and answer your questions.
- Step 3
I fix what's critical
Conversions and errors that eat your budget come first.
- Step 4
I tidy things up
Campaign structure, search terms, ads and assets.
- Step 5
I manage on a schedule
Daily checks, weekly bids, Telegram updates.
- Step 6
Report and plan
A monthly lead report and a plan for what we test next.
Reviews
Some client reviews after launch and ongoing management: specifics, numbers and personal impressions of working together.
October 5
Good afternoon! Sergey, I want to thank you for the great work managing my store's Google Ads!
I'm completely happy with your approach. You don't just complete the tasks you're given, you also suggest ideas and options for improving the ads yourself.
I really value this approach and how invested you are in the results. Working with you is pleasant and stress-free, because I know my ads are handled by a specialist who genuinely cares about their effectiveness.
Thank you for your work and professional approach! I'll be glad to keep working together! 😊
Good afternoon, thank you so much! It's really nice to get feedback like this. Glad you're happy with everything 🎉
Message
Could you write a short review about working with me? I'd like to add it to my website so there are more real cases.
Sure, I'll write it now
The ads have become clearer and more predictable now. Before, there were spikes: some days there were leads, other days total silence. Now the flow is much steadier.
Cost-wise it's better too. I won't say it dropped several times over, but it went down noticeably. I also like that you keep fine-tuning things instead of just launching and leaving it.
Overall I'm happy with the results, we'll keep working together
Message
Could I ask you to leave a short review about our work? Just a message here, I'll take a screenshot from Telegram later. I'd like to add a few reviews to my website
We've been working together for a few months, and in that time we managed to lower the cost per lead by about 15-20% without increasing the budget.
What matters to me is that the ads have become more manageable: it's clear where leads come from and what we're paying for. Plus there's always feedback and proper explanations of the changes.
Happy with the results, thank you. I plan to keep scaling
Message
Reviews on Freelancehunt
Verified client reviews on the freelance platform.
Really liked everything, I recommend working with him. Will come back with new projects.
This contractor's knowledge and help keeps helping us grow our website. I'm grateful and continue working with him. The work was done on time and in full.
Did the job conscientiously. We'll keep working together. Recommended.
Completed the task excellently. Always in touch. Replies quickly. Everything done the way it should be.
About
My name is Sergey, and I'm an independent Google Ads specialist.
I started with SEO at the Netpeak agency and worked my way up from Junior to Team Lead. That's where I realized PPC suits me better: results depend directly on analytics and the specialist's decisions.
I've been working on my own since 2017. Every change I make is based on data or a clear hypothesis, and I explain things in plain language.
Hands-on PPC experience since 2017, in digital marketing since 2014.
Google PartnerVerified Google Partner
CertifiedGoogle AnalyticsCertified specialist
View
1,100 subscribersYouTube channel about Google Ads
My certifications
I regularly renew my Google certifications to stay on top of all updates and use only current tools in my work.
Questions and answers
A quick look at how management works.
Why do I need management if the ads are already set up?
Competitors change their bids, new irrelevant searches appear, Google disapproves ads and turns on automated recommendations by itself. Without oversight, cost per lead usually starts rising within 1-2 months.
What exactly does management include?
Daily: budgets, disapproved ads and search term cleanup. Weekly: bids based on cost per lead and a Telegram update. Monthly: a report and a test plan. GTM, GA4 and conversions are included at no extra cost.
How often do you work on the ads?
Every business day. I check budgets and search terms daily, bids once a week, and make major changes according to the monthly plan.
When can I expect better results?
If the account had critical errors, such as duplicate conversions or Display Network impressions, you'll see the effect in the first 1-2 weeks. Stable results from bid and ad work usually take 1-2 months, once data builds up.
Can you lower the cost per lead?
Most of the time, yes: through negative keywords, segment bids and turning off what doesn't bring leads. I'll tell you by how much after the audit, rather than promising in advance.
Do you work with ads that are already running?
Yes, that's the most common case. I start with a free express audit, and in most accounts results can be improved without a full relaunch.
Do I need a big budget for management?
Not necessarily. With a budget under $300-500 per month, a one-time setup is often a better deal, and I'll tell you so honestly. With a bigger budget, ongoing management pays off.
How will I know the ads are working?
A weekly Telegram update on what changed and a monthly report: leads, cost per lead, spend and comparison with the previous month. You always have access to the account.
Do you guarantee results?
No one can guarantee an exact number of leads, because many factors affect results: niche, competition, website. But I guarantee the work schedule: daily checks, weekly bids and a monthly report.
Can I stop management and leave the ads as they are?
Yes, at any time. Campaigns and data stay in your account, nothing needs to be moved or rebuilt.
Do I have to order ongoing PPC management?
No, you can stick with the setup. But without regular work, ads lose effectiveness over time and cost per lead usually goes up.
Sergey OnishchenkoGoogle Ads specialist
Ads are running, but leads are expensive or too few?
Send me your website link and a few words about what's bothering you on Telegram or Viber. We'll start with a free express audit: within 2 business days I'll show you where your ads are losing money.
- 9+ years in Google Ads
- First consultation is free
- I reply personally
Message me on Telegram
Message me on Viber
or
Free audit I'll review your account within 2 business days