Too few leads
There are clicks and impressions, but they don't turn into inquiries and sales.
Google Ads audit
PPC account audit in Google Ads
I review every campaign: search terms, bids, ads, geo and conversions. You get a document listing the issues, an estimate of what each one costs your budget, and a fix plan for each campaign.
- 9+ years in Google Ads
- Credited toward the first month of management
- Read-only access
Audit price
$200one-time
- Every campaign reviewed
- Conversion and duplicate check
- What each issue costs
- Fix plan and a call
My clients
I work with projects of all sizes, from local businesses to large companies, across niches with different levels of competition. Below are some of my clients' logos, more on the "Portfolio" page.
When an ad audit makes sense
If you recognize your situation in at least one point, the audit will show what to fix.
Leads are too expensive
The ads bring leads, but they cost too much and don't pay off.
Unclear where the budget goes
Money is being spent, but it's unclear which campaigns deliver results and which don't.
Ads haven't been updated in a while
Nobody has touched the campaigns for months: search terms, bids and ads are the same as on launch day.
Set up by another specialist
You have doubts about the setup quality or want to check the current work.
You need a second opinion
Before switching contractors or increasing the budget, it helps to understand what's really going on in the account.
Audit price
A fixed price you know upfront.
PPC account audit
A full account review and a prioritized fix list
$200one-time
If we keep working together after the audit, its cost is credited toward the first month of management.
- Every campaign reviewed
- Search terms, bids and ads
- Geo, networks, ad schedule and conversions
- How much budget each issue wastes
- A prioritized fix plan for each campaign
- Results discussed on a call or in chat
Want a quick check first?Free express audit: I'll review your account within 2 business days and send a prioritized list of issues.
Get an express audit
What the audit covers
I look not only at settings but at the logic of your ads: structure, search terms and why leads are lost. Every audit is tailored to the project, no box-ticking checklists.
Discuss your project First consultation is freeAccount structure
How logically campaigns and ad groups are built and how easy the ads are to manage.
Keywords
Search term relevance, junk traffic and missing keywords.
Ads
Match with search terms, clarity of the offer and competitiveness.
Analytics
Lead tracking accuracy: whether the data can be trusted.
Campaign settings
Bid strategies, geography, devices and other parameters.
Performance
Where the budget is lost and which elements perform worst.
What you get after the audit
A document you can hand to any specialist and implement point by point.
Prioritized issues
Every issue is marked critical, important or improve. You can see right away where to start.
The cost of each issue
Next to each issue: an estimate of how much budget it eats or how many leads are lost.
Plan for each campaign
What to change in each campaign: search terms, bids, ads, geo and schedule.
Analytics check
Whether conversions can be trusted: no duplicates, gaps or goals like page views.
Irrelevant searches
Which searches spent budget without leads and what to exclude in each campaign.
Results walkthrough
We go over the findings on a call or in chat, and I answer your questions.
Process
Six steps from your request to the results walkthrough.
- Step 1
Request
You message me in whatever way suits you, and we briefly discuss the task and current situation.
- Step 2
Account access
You give access to Google Ads and analytics. I'll show you how.
- Step 3
Initial analysis
I assess the overall state of the ads, scale and main problems.
- Step 4
The audit
I go through campaigns, keywords, ads, settings and analytics in detail.
- Step 5
Recommendations
I put together a prioritized list of specific fixes: what to fix first.
- Step 6
Results discussion
We talk or chat, go over the audit and I answer your questions.
Reviews
Some client reviews after launch and ongoing management: specifics, numbers and personal impressions of working together.
October 5
Good afternoon! Sergey, I want to thank you for the great work managing my store's Google Ads!
I'm completely happy with your approach. You don't just complete the tasks you're given, you also suggest ideas and options for improving the ads yourself.
I really value this approach and how invested you are in the results. Working with you is pleasant and stress-free, because I know my ads are handled by a specialist who genuinely cares about their effectiveness.
Thank you for your work and professional approach! I'll be glad to keep working together! 😊
Good afternoon, thank you so much! It's really nice to get feedback like this. Glad you're happy with everything 🎉
Message
Could you write a short review about working with me? I'd like to add it to my website so there are more real cases.
Sure, I'll write it now
The ads have become clearer and more predictable now. Before, there were spikes: some days there were leads, other days total silence. Now the flow is much steadier.
Cost-wise it's better too. I won't say it dropped several times over, but it went down noticeably. I also like that you keep fine-tuning things instead of just launching and leaving it.
Overall I'm happy with the results, we'll keep working together
Message
Could I ask you to leave a short review about our work? Just a message here, I'll take a screenshot from Telegram later. I'd like to add a few reviews to my website
We've been working together for a few months, and in that time we managed to lower the cost per lead by about 15-20% without increasing the budget.
What matters to me is that the ads have become more manageable: it's clear where leads come from and what we're paying for. Plus there's always feedback and proper explanations of the changes.
Happy with the results, thank you. I plan to keep scaling
Message
Reviews on Freelancehunt
Verified client reviews on the freelance platform.
Really liked everything, I recommend working with him. Will come back with new projects.
This contractor's knowledge and help keeps helping us grow our website. I'm grateful and continue working with him. The work was done on time and in full.
Did the job conscientiously. We'll keep working together. Recommended.
Completed the task excellently. Always in touch. Replies quickly. Everything done the way it should be.
About
My name is Sergey, and I'm an independent Google Ads specialist.
I started with SEO at the Netpeak agency and worked my way up from Junior to Team Lead. That's where I realized PPC suits me better: results depend directly on analytics and the specialist's decisions.
I've been working on my own since 2017. Every change I make is based on data or a clear hypothesis, and I explain things in plain language.
Hands-on PPC experience since 2017, in digital marketing since 2014.
Google PartnerVerified Google Partner
CertifiedGoogle AnalyticsCertified specialist
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1,100 subscribersYouTube channel about Google Ads
My certifications
I regularly renew my Google certifications to stay on top of all updates and use only current tools in my work.
Questions and answers
A quick look at how the audit works.
What does a Google Ads audit include?
I check account structure, keywords, ads, bids, settings, analytics and conversions. The result is a list of specific issues and recommendations for improvement.
How is the audit different from the free express audit?
The express audit takes 2 business days and shows the main issues across six areas. The full audit reviews every campaign, gives a fix plan for each one and a walkthrough on a call. If you're not sure, start with the free one: it will show whether you need the full audit.
Is an audit useful if the ads are already running?
Yes, that's actually when it's needed most. It helps find room for growth and lower the cost per lead.
Can I skip management after the audit?
Yes. The fix plan is written so that your specialist or you yourself can implement it. If you prefer, I'll implement it myself, and then I'll credit the audit cost toward the first month of management.
How long does the audit take?
Usually 3 to 5 business days, depending on account size and number of campaigns.
In what form will I get the results?
A document with prioritized issues, their estimated cost and a fix plan for each campaign. Then a call or chat, whichever you prefer.
Do you need access to the ad account?
Yes, a proper audit is impossible without access. Read-only access is enough.
Is an audit useful for a new account?
No, an audit makes sense once ads have been running and there's data to analyze. For new projects it's better to start with a proper setup.
Sergey OnishchenkoGoogle Ads specialist
Want to understand what's wrong with your ads?
Send me your website link and what's bothering you on Telegram or Viber. I'll tell you whether the free express audit is enough or you need a full review.
- 9+ years in Google Ads
- First consultation is free
- I reply personally
Message me on Telegram
Message me on Viber
or
Free audit I'll review your account within 2 business days