Don't create a new account
Google quickly links a new Merchant Center for the same website to the suspended one and suspends it for circumventing systems. After that, neither can be restored.
Merchant Center account suspended: what to do
I'll find out why Google suspended your Merchant Center or disapproved your products, help fix the website and feed, and request a new review. Most important before that: don't create a new account and don't request a review until the cause is fixed. Fixed price: $100.
What to do in the first hours
These three rules often decide whether your products get back into ads.
Don't request a review blindly
If the cause isn't fixed, Google will reject the request. After several rejections a cooldown kicks in when you can't request a new review, so every attempt needs preparation.
Prepare your business details
You'll need the company name, address, phone, and shipping, payment and return terms. Sometimes Google asks to confirm the details with documents.
Common suspension reasons
The exact reason is shown in the notification and in the Diagnostics section. These are the most common ones.
Misrepresentation
The most common reason. No contacts or company details on the website, incomplete shipping and return terms, unrealistic discounts, copied texts and photos.
Price and availability mismatch
The price, availability or currency in the feed differs from the website, the price is only visible after sign-up, the sale price doesn't match the cart.
Website and checkout issues
The cart or checkout doesn't work, there's no secure connection, product pages don't open for Google's crawler.
Website not verified
The domain isn't verified or claimed, it's claimed in another account, or the site moved to a new address without updating the settings.
Prohibited products
The feed contains products Google doesn't allow or restricts: medicines, some supplements, weapons, counterfeit goods.
Circumventing systems
New accounts after a suspension, different content for shoppers and for Google's crawler, attempts to get around past disapprovals.
How I help restore the account
I work with your Merchant Center through access, no passwords needed.
- 1
I review the notification and diagnostics
With access, I check the suspension reason, the Diagnostics section, disapproved products and the history of past reviews.
- 2
I check the website and feed
I compare prices, availability and shipping in the feed and on the website, and check contacts, company details, policy pages and checkout.
- 3
I send a list of fixes
You get a specific list of what to fix on the website, in the feed and in Merchant Center settings. Much of it can be fixed in 1-2 days.
- 4
I request a new review
Once everything is fixed, I submit the review request and, if Google asks, help verify your business details.
- 5
I follow up until Google responds
I track the status and answer Google's requests. After the unblock, I check that your products are back in ads.
Nobody can guarantee an unblock: not a specialist, not an agency, not a "friend at Google". Google makes the decision. Before you pay, I'll look at the notification and tell you plainly whether there's a chance.
Pricing
A fixed price you know upfront.
Merchant Center recovery
Suspension reason review, fixes and a new review
$100one-time
Paid upfront. You pay for the work: Google decides on the unblock, and nobody can guarantee it.
- Review of the notification and account diagnostics
- Feed vs website check: prices, availability, shipping
- Check of contacts, company details and policy pages
- List of fixes for the website, feed and settings
- New review request
- Follow-up until Google responds
How not to get suspended again
After an unblock, the account is reviewed more strictly for a while. To avoid a repeat:
- Update the feed automatically so prices and availability always match the website.
- Keep contacts, company details, and shipping, payment and return terms on the website.
- Don't change the domain or site structure without checking the feed and settings afterwards.
- Don't add products to the feed that Google's policies prohibit.
- Give your specialist access, not your account password.
Your account isn't suspended yet, but Diagnostics shows lots of warnings? Message me, it's better to fix that before a suspension.
FAQ
How long does a review take?
Usually up to a week. If Google asks to verify your business details, it can take longer.
Can I just create a new account?
No. A new account for the same website is usually suspended for circumventing systems, and after that restoring the old one is almost impossible.
What if a review was already rejected?
There's still a chance if you find and fix the real cause. But after several rejections Google adds a pause before the next request, so you shouldn't repeat the review without changes.
Do you need access to Merchant Center?
Yes, to see the exact reason and diagnostics. Just add my email as a user in Merchant Center.
How much does it cost?
$100 one-time: cause review, list of fixes, review request and follow-up until Google responds. Paid upfront. The first consultation is free: before you pay, I'll look at the notification and tell you whether there's a chance.
Only some products disapproved, not the whole account?
That's usually simpler: the reason is shown in Diagnostics for each product, and fixes in the feed and on product pages are often enough. I can help with that too.
Google Ads suspended too?
That's a separate review with its own reasons. See the Google Ads account unblocking page.
Sergey OnishchenkoGoogle Ads specialist
Merchant Center suspended?
Send me a screenshot of the suspension notice and your website link on Telegram or Viber. I'll tell you whether there's a chance and where to start.
- 9+ years in Google Ads
- First consultation is free
- I reply personally
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Free audit I'll review your account within 2 business days