Current analytics review
I check what's already installed on the website and what data is lost or duplicated.
Turnkey analytics
Turnkey analytics setup: GTM, GA4 and Google Ads conversions
So your ads learn from real leads and sales instead of running blind. I set up Google Tag Manager, GA4 and conversion tracking in Google Ads.
- 9+ years in Google Ads
- Everything in your accounts
- I test every event
Analytics price
from $150one-time
- Google Tag Manager and GA4
- Forms, calls and messengers
- Conversions in Google Ads
- Every event tested
My clients
I work with projects of all sizes, from local businesses to large companies, across niches with different levels of competition. Below are some of my clients' logos, more on the "Portfolio" page.
What the analytics setup includes
Not just installing a tracking code, but the whole chain from a visitor's action on your website to a conversion in Google Ads.
Event plan
We list the actions that count as leads and sales.
Google Tag Manager
I install the container and set up tags, triggers and variables.
Google Analytics 4
I set up key events and exclude internal traffic.
Google Ads conversions
I link GA4 with Google Ads and set up conversions and their values.
Testing and handover
I test every event and give you a list of what's been set up.
Analytics setup price
The price depends on the website type and what data needs to go to your ads: leads only, sales with order value, or deals from a CRM.
Basic
For service websites and landing pages
$150one-time
Service website or landing page: leads via forms, calls and messengers.
- Google Tag Manager installation
- Google Analytics 4 setup
- Phone and messenger click tracking
- Form submissions
- Conversions in Google Ads
E-commerce
For online stores
$300one-time
Online store: purchases with order value and e-commerce events.
- Everything in Basic
- GA4 e-commerce events
- Purchases with order value in Google Ads
- Enhanced conversions
- Testing with test orders
Advanced
For businesses with a sales team and CRM
$500+one-time
Deals close by phone or in a CRM: you need call tracking and offline conversions.
- Everything in Basic or E-commerce
- Call tracking
- Offline conversions from CRM
- Looker Studio report
- Exact price after assessment
Good to know
If you order Google Ads setup or management from me, Basic and E-commerce analytics are already included. These packages are needed separately if someone else runs your ads or you run them yourself. Advanced analytics (call tracking, CRM, Looker Studio) is always billed separately.
Timeline: Basic 2-3 business days, E-commerce 3-5, Advanced from 7 business days after all access is granted. What I need from you: access to your website admin, GTM, GA4 and Google Ads. If you don't have some of these accounts, I'll create them under your email and they'll stay yours.
Already running ads?Start with a free express audit: I'll review your account within 2 business days and send a prioritized list of issues.
Get an express audit
Why your ads need analytics
Without analytics, ads are optimized blind: Google's algorithms don't know which clicks brought leads and spend the budget on everything. With conversions in place, ads learn to find the people who actually buy.
Discuss your project First consultation is freeAds learn from leads
Bid strategies get conversion data and find similar customers.
You see what works
It's clear which campaigns, searches and ads bring leads.
Less wasted budget
You can turn off what spends money without results.
Honest numbers
Each lead is counted once, no duplicates or gaps.
The data stays with you
Everything is set up in your accounts and keeps working even if you change contractors.
A foundation for growth
Accurate data lets you scale ads and test new campaigns.
How I work with analytics
Six rules I follow when setting up analytics.
Analytics for advertising
I set up data so your ads can use it, not just your reports.
9+ years with Google Ads and GA4
Former Team Lead at Netpeak, working independently since 2017 and setting up analytics for every client.
Clean structure
I name tags following a scheme like Click / Phone and Form Send / Lead, and keep the GA4 ID in a single variable: the container is easy to maintain.
Every event tested
I test every tag in GTM preview mode and in GA4 reports.
No duplicate conversions
I make sure GA4 and the Google Ads tag don't count the same lead twice: duplicates are the most common thing that breaks automated bidding.
Everything in your accounts
I set everything up in your GTM, GA4 and Google Ads and hand over a list of what was done.
Process
Six steps from your request to handing over working analytics.
- Step 1
Request
You message me and briefly tell me about your website and ads.
- Step 2
Access
You give access to your website, GTM, GA4 and Google Ads, or I create the accounts under your email.
- Step 3
Event plan
We agree on which actions count as leads and sales.
- Step 4
Setup
I set up tags, events and conversions.
- Step 5
Testing
I test every event on desktop and mobile.
- Step 6
Handover
I send a list of configured events and show you where to find the data.
Reviews
Some client reviews after launch and ongoing management: specifics, numbers and personal impressions of working together.
October 5
Good afternoon! Sergey, I want to thank you for the great work managing my store's Google Ads!
I'm completely happy with your approach. You don't just complete the tasks you're given, you also suggest ideas and options for improving the ads yourself.
I really value this approach and how invested you are in the results. Working with you is pleasant and stress-free, because I know my ads are handled by a specialist who genuinely cares about their effectiveness.
Thank you for your work and professional approach! I'll be glad to keep working together! 😊
Good afternoon, thank you so much! It's really nice to get feedback like this. Glad you're happy with everything 🎉
Message
Could you write a short review about working with me? I'd like to add it to my website so there are more real cases.
Sure, I'll write it now
The ads have become clearer and more predictable now. Before, there were spikes: some days there were leads, other days total silence. Now the flow is much steadier.
Cost-wise it's better too. I won't say it dropped several times over, but it went down noticeably. I also like that you keep fine-tuning things instead of just launching and leaving it.
Overall I'm happy with the results, we'll keep working together
Message
Could I ask you to leave a short review about our work? Just a message here, I'll take a screenshot from Telegram later. I'd like to add a few reviews to my website
We've been working together for a few months, and in that time we managed to lower the cost per lead by about 15-20% without increasing the budget.
What matters to me is that the ads have become more manageable: it's clear where leads come from and what we're paying for. Plus there's always feedback and proper explanations of the changes.
Happy with the results, thank you. I plan to keep scaling
Message
Reviews on Freelancehunt
Verified client reviews on the freelance platform.
Really liked everything, I recommend working with him. Will come back with new projects.
This contractor's knowledge and help keeps helping us grow our website. I'm grateful and continue working with him. The work was done on time and in full.
Did the job conscientiously. We'll keep working together. Recommended.
Completed the task excellently. Always in touch. Replies quickly. Everything done the way it should be.
About
My name is Sergey, and I'm an independent Google Ads specialist.
I started with SEO at the Netpeak agency and worked my way up from Junior to Team Lead. That's where I realized PPC suits me better: results depend directly on analytics and the specialist's decisions.
I've been working on my own since 2017. Every change I make is based on data or a clear hypothesis, and I explain things in plain language.
Hands-on PPC experience since 2017, in digital marketing since 2014.
Google PartnerVerified Google Partner
CertifiedGoogle AnalyticsCertified specialist
View
1,100 subscribersYouTube channel about Google Ads
My certifications
I regularly renew my Google certifications to stay on top of all updates and use only current tools in my work.
Questions and answers
A quick look at how the analytics setup works.
Why do I need analytics if the ads already bring leads?
Without analytics you can't see which campaigns and searches bring leads, and Google Ads can't learn from conversions. The budget is spent blind, and part of the money goes to clicks that never become customers.
Which package is right for me?
For a service website or landing page, Basic is enough. An online store needs E-commerce. If deals close by phone or in a CRM, you need Advanced. If you're not sure, message me and I'll help during a free consultation.
How long does the setup take?
Basic analytics usually takes 2-3 business days, E-commerce 3-5 business days, Advanced from 7 business days. The clock starts once all access is granted.
What do you need from me?
Access to your website admin, plus Google Tag Manager, Google Analytics 4 and Google Ads. If you don't have some of these accounts, I'll create them under your email and they'll stay yours.
I already have analytics. Will you redo everything?
First I'll check the current setup. If it's correct, I'll keep it and add what's missing. If data is duplicated or lost, I'll fix it.
Do I need a developer?
For service websites usually not, admin access is enough. An online store sometimes needs a developer so the site can pass product and order data. I'll tell you in advance, after checking the website.
Can I order analytics without ad management?
Yes, analytics can be ordered separately. If you later decide to hand your ads over to me, the data will already be in place.
What are enhanced conversions?
They send hashed data from a form or order, such as email or phone, to Google Ads. This lets Google match leads to ad clicks more accurately, and your ads get more data to learn from.
What happens to the analytics if we stop working together?
Everything is set up in your accounts, so the analytics keeps working. You remain the owner of GTM, GA4 and Google Ads.
How can we communicate?
I work directly: you can message me on Telegram or Viber. I reply personally, no account managers.
Sergey OnishchenkoGoogle Ads specialist
Need analytics you can trust?
Message me on Telegram or Viber: I'll check what's currently installed on your website and suggest the right package. The first consultation is free.
- 9+ years in Google Ads
- First consultation is free
- I reply personally
Message me on Telegram
Message me on Viber
or
Free audit I'll review your account within 2 business days