Services and competitor review
I look at what you sell, which services matter most and how competitors advertise in search results.
Google Ads setup
PPC campaign setup in Google Ads
I launch ads from scratch so that from day one you can see what a lead costs: campaigns by service, exact keywords, ads for every ad group, GTM, GA4 and conversions.
- 9+ years in Google Ads
- Analytics included in setup
- I reply personally
Setup price
from $200one-time
- One campaign per service
- Ads and all assets
- GTM, GA4 and conversions
- Conversions checked before launch
My clients
I work with projects of all sizes, from local businesses to large companies, across niches with different levels of competition. Below are some of my clients' logos, more on the "Portfolio" page.
What the setup includes
Everything I do before and after launch. None of it is sold separately.
Keywords
Exact and phrase match only, high-intent searches like price, order and city. I don't turn on broad match without control.
Analytics before launch
GTM, GA4 and conversions for forms, calls and messengers, plus e-commerce tracking for online stores. I make sure every lead is counted once.
Campaign structure
One campaign per service and per language. That way budget and bids are managed for each service separately.
Ads and assets
Every ad group gets 15 headlines and 4 descriptions with keywords and your selling points, plus callouts, structured snippets and sitelinks.
Post-launch monitoring
I review the first search terms, add negative keywords and adjust bids while campaigns gather data.
Setup price
The price depends on project size: number of services advertised, languages, website type and ad budget. Analytics is included in the setup: Google Tag Manager, GA4 and conversions, plus e-commerce tracking for online stores.
Small project
For simple projects with a clear structure
$200one-time
Service website or landing page: up to 3 advertised services, 1-2 languages, ad budget up to $500 per month.
- Campaigns for your core services
- Keywords and negative keywords
- Ads and all assets
- GTM, GA4 and conversions
- Lead tracking checked before launch
Medium project
The best fit for most projects
$250one-time
Service website or small store: 4-8 advertised services, 2 languages, ad budget $500-2,000 per month.
- Everything in Small
- A separate campaign for each service
- Campaigns in two languages
- Remarketing to website visitors
- Call and messenger conversions
Large project
For online stores and large projects
$350+one-time
Store with a product feed or multi-city advertising: 9+ advertised services, 2 or more languages, ad budget from $2,000 per month.
- Everything in Medium
- Merchant Center and feed connection
- Shopping or Performance Max campaigns
- City-level campaigns
- E-commerce tracking in GA4
How to tell which tier you're in
An advertised service means a separate service or product group that gets its own ad campaign. For example, for a dental clinic that's implants, braces and cavity treatment; for a furniture store, sofas, beds and wardrobes.
The tier is set by the "heaviest" criterion. For example, a store with a feed of 1,000 products is a large project even if the ad budget is $400 per month. If you're not sure about your tier, message me and I'll figure it out during a free consultation.
Already running ads?Start with a free express audit: I'll review your account within 2 business days and send a prioritized list of issues.
Get an express audit
What you get after launch
A ready account where from day one you can see what a lead costs and which service brought it.
Discuss your project First consultation is freeOnly relevant searches
Exact and phrase match keywords plus a starter negative keyword list: no budget wasted on informational searches.
Leads are tracked right away
Forms, calls and messengers are sent to GA4 and Google Ads without duplicates.
You can see which service pays off
Each service has its own campaign, so you can see where leads are cheaper and where to add budget.
The account is yours
All campaigns, data and access stay with you, even if someone else manages the ads later.
No rework later
The structure is ready to grow: you can add a new service or language without breaking what works.
Clear next steps
After launch I'll tell you what to improve first and whether you can do without ongoing management.
Why working with me is stress-free
Six rules that don't depend on your niche or budget.
I do the work myself
I set up your ads myself, not a junior specialist. You message me and I reply, usually within one business day.
9+ years in Google Ads
Former Team Lead at Netpeak, working independently since 2017. I currently manage over $50K in client ad budgets per month.
I count leads, not clicks
I set up conversions before launch, not later. Without them, ads run blind from day one.
Analytics included
GTM, GA4 and Google Ads conversions are included in the setup, no extra charge.
The account stays yours
I set everything up in your Google Ads account. All campaigns and data belong to you.
Honest about budget
If ads are unlikely to pay off with your budget, I'll tell you before launch, not after.
Process
Six steps from your request to the first results.
- Step 1
Request
You message me in whatever way suits you: a few words about your business and a link to your website.
- Step 2
Project review
I look at your website, services and competitors and name the project tier and price.
- Step 3
Structure and keywords
I build campaigns by service, keywords and negative keywords.
- Step 4
Analytics and ads
GTM, GA4, conversions, ads and assets.
- Step 5
Launch
I check that leads are tracked and turn the campaigns on.
- Step 6
First adjustments
I clean up search terms and adjust bids while campaigns gather data.
Reviews
Some client reviews after launch and ongoing management: specifics, numbers and personal impressions of working together.
October 5
Good afternoon! Sergey, I want to thank you for the great work managing my store's Google Ads!
I'm completely happy with your approach. You don't just complete the tasks you're given, you also suggest ideas and options for improving the ads yourself.
I really value this approach and how invested you are in the results. Working with you is pleasant and stress-free, because I know my ads are handled by a specialist who genuinely cares about their effectiveness.
Thank you for your work and professional approach! I'll be glad to keep working together! 😊
Good afternoon, thank you so much! It's really nice to get feedback like this. Glad you're happy with everything 🎉
Message
Could you write a short review about working with me? I'd like to add it to my website so there are more real cases.
Sure, I'll write it now
The ads have become clearer and more predictable now. Before, there were spikes: some days there were leads, other days total silence. Now the flow is much steadier.
Cost-wise it's better too. I won't say it dropped several times over, but it went down noticeably. I also like that you keep fine-tuning things instead of just launching and leaving it.
Overall I'm happy with the results, we'll keep working together
Message
Could I ask you to leave a short review about our work? Just a message here, I'll take a screenshot from Telegram later. I'd like to add a few reviews to my website
We've been working together for a few months, and in that time we managed to lower the cost per lead by about 15-20% without increasing the budget.
What matters to me is that the ads have become more manageable: it's clear where leads come from and what we're paying for. Plus there's always feedback and proper explanations of the changes.
Happy with the results, thank you. I plan to keep scaling
Message
Reviews on Freelancehunt
Verified client reviews on the freelance platform.
Really liked everything, I recommend working with him. Will come back with new projects.
This contractor's knowledge and help keeps helping us grow our website. I'm grateful and continue working with him. The work was done on time and in full.
Did the job conscientiously. We'll keep working together. Recommended.
Completed the task excellently. Always in touch. Replies quickly. Everything done the way it should be.
About
My name is Sergey, and I'm an independent Google Ads specialist.
I started with SEO at the Netpeak agency and worked my way up from Junior to Team Lead. That's where I realized PPC suits me better: results depend directly on analytics and the specialist's decisions.
I've been working on my own since 2017. Every change I make is based on data or a clear hypothesis, and I explain things in plain language.
Hands-on PPC experience since 2017, in digital marketing since 2014.
Google PartnerVerified Google Partner
CertifiedGoogle AnalyticsCertified specialist
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1,100 subscribersYouTube channel about Google Ads
My certifications
I regularly renew my Google certifications to stay on top of all updates and use only current tools in my work.
Questions and answers
A quick look at how the setup works.
What ad budget do I need?
The budget depends on your niche and region. On average, $300-500 per month is enough to start. I give an exact recommendation after reviewing your project.
When will the first leads come in?
The first leads can come in within the first few days after launch. Stable results usually take 2-4 weeks.
Do you work with my niche?
I've worked with clinics and cosmetology, hotels, shopping malls, online stores, currency exchange offices, gas stations and manufacturers. If your niche isn't on the list, I'll tell you before we start whether there's demand and whether it's worth launching.
What does the setup include?
The full cycle: project analysis, keyword research and campaign structure, ads and assets, analytics (GTM, GA4 and conversions), launch and checking that everything works correctly.
What happens after launch?
At first I clean up search terms and adjust bids. After that you can switch to ongoing management or run the ads yourself: I'll hand over an account with a clear structure.
Do I have to order ongoing management?
No. With a budget under $300-500 per month, a one-time setup is often a better deal than management, and I'll tell you so honestly.
How will I know the ads are working?
I set up conversions before launch, so in Google Ads and GA4 you immediately see leads, their cost and which campaign brought them.
Do you guarantee results?
Honestly, nobody can guarantee an exact number of leads. I guarantee that leads will be tracked correctly and that your budget won't go to irrelevant searches or other regions.
Do you need anything from me to launch?
Access to your website or GTM, an ad budget and a list of services with prices. I can create the Google Ads account myself and give you access.
How can we communicate?
I work directly: you can message me on Telegram or Viber. I reply personally, no account managers.
Sergey OnishchenkoGoogle Ads specialist
No ads yet?
Send me your website link and approximate budget on Telegram or Viber. I'll name the project tier, price and launch timeline. I reply personally, usually within one business day.
- 9+ years in Google Ads
- First consultation is free
- I reply personally
Message me on Telegram
Message me on Viber
or
Free audit I'll review your account within 2 business days