Blog

How to work out your maximum and target cost per lead in Google Ads from your margin and lead-to-sale rate, and how to check it in your account.

How to calculate a Google Ads budget from the number of leads you need, where to get CPC and conversion rate, and how daily budgets really work.

How to launch a Standard Shopping campaign in Google Ads for an online store: what to prepare, how to split products, which bid strategy to choose and how Shopping works alongside Performance Max.

A step-by-step guide to setting up Google Merchant Center: business info, website verification, shipping, returns and uploading your product feed. Plus the common mistakes that get products disapproved.

How Performance Max works, when it is worth launching, when to start with Search instead, and how to set up a campaign step by step without wasting budget.

How to find the Google Ads search terms report, tell junk traffic from good traffic and add negative keywords the right way. Step by step, with common mistakes.

How broad, phrase and exact match work in Google Ads today, which match type to start with and why negative keywords follow their own rules.

How to split a Google Ads account into campaigns and ad groups so it is easy to manage and Smart Bidding learns faster. Core rules, a step-by-step plan and common mistakes.

How a business owner can check a Google Ads contractor without special skills: access, conversions, search terms, change history and reports.

Why Google suspends ad accounts, how to find the exact reason, and how to appeal step by step to get your ads running again.

What drives the cost per click in Google Ads, why it gets inflated, and the steps that bring it down without losing leads.

The five main reasons your Google Ads get no impressions, plus a step-by-step checklist that helps you find the problem in 10-15 minutes.